Campaign Development

The principle motive for direct mail and telephone prospecting is to create new business.

The results of a direct marketing campaign are measurable and the bottom line value and benefit of direct marketing to your business is obvious. A poorly executed campaign and a smashing success can both be quickly identified.

It's this accountability that makes direct marketing both an attractive and precarious marketing approach.

At Discount-Lists experienced advisors make knowledgeable campaign list recommendations with the intent to trigger those results and maximize penetration in your company's marketing universe.

Dedicated advisors facilitate successful list and database selection by carefully qualifying your business needs and consulting with your marketing team relative to campaign goals and strategy.

Cost, quality, marketing universe and target selects are all carefully balanced to ensure the utility of your selection.

Average Industry Direct Marketing Response Rates and ROI
Marketing Channel	Avg. Response Rate
Direct Mail	1.61
Telephone	5.73
Dimensional Mail	3.46